If you watched Weeds, you know that there are a lot of different types of smokers, and more than a few of them are outwardly conservative, suit and tie, middle-class suburbanites. The truth is that cannabis is maturing out of its stoner youth, and becoming the favored new stress reliever of everyone from soccer moms and seniors to businessmen and women of all walks of life. While the media and many conservatives don’t want to admit it, the industry is filled with savvy entrepreneurs and traditional people from all walks of life.
With a new customer base, and a new face of cannabis, comes a change in marketing. No longer is it “groovy and far-out.” Now the best businesses cater to “health and wellness” and “natural relaxation.”
Helping them along this path are groundbreaking marketing experts changing the perception of cannabis in mainstream minds, helping its healing message reach more customers (and voters) than ever before. You don’t have to be a stoner to get into the industry anymore.
Growing a cannabis business is about more than just getting long-time cannabis lovers to come to you. It’s about bringing in new customers who have been on the fence about trying cannabis.
Testing cannabis potency and providing customers with science-backed information will help further dispel the old-marijuana image, and replace it with one that is fresh and factual.
For more information, visit: www.sageanalytics.com